Article | 11th Aug 2025
What's that coming over the hill? Is it a brand eating monster?
Clients used to talk about “cheap asian imports” as a distraction. They were, as the name implies, cheap. Cheap in cost but also in quality.
Hello, we’re Good,
a brand consultancy.
We believe that brand strategy is business strategy.
Our work helps ambitious B2B businesses create more value through effective brand strategies. Take a look at our branding work, read our brand thinking or listen to our podcast.
365 Retail Markets
Putting the tech into food technology.
What we’ve been talking about recently...
Article | 5th Aug 2025
You Don’t Have a Brand Problem. You Have a Brand Belief Problem.
We asked senior B2B brand leaders where brand breaks down. The issue isn’t strategy – it’s belief. Most have clear brand foundations, but they’re not being used. This piece explores why brand gets sidelined and what it takes to build belief where it matters most.
Podcast | 30th Jul 2025
Why Smart Firms Sound Stupid: 5 Hard Truths About Branding in Professional Service
Why do so many professional services firms, full of smart, capable people, sound like they’re trying to confuse you? In this episode, the Good team dives into the five hard truths that explain why professional services branding so often misses the mark.